E-Book Download: Professional WordPress Design and Development

It was the dichotomy between the almost trivial effort required to create a WordPress-based blog and publish a ‘‘?rst post’’ to the world and the much more detailed, broad understanding required to effect mass customization that led us to write this book.

Many books on the market provide guidance to beginning bloggers by walking you through the typical functions of creating, con?guring, and caring for your WordPress site. Our goal was to bridge the gap between an expert PHP developer who is comfortable reading the WordPress Codex in lieu of a manual and the casual WordPress user creating a public persona integrated with social networking sites and advertising services, with a tailored look and feel.

In short, we hope to appeal to a range of developers, from the person looking to ?ne-tune a Word-Press theme to a more advanced developer with a plugin concept or who is using WordPress in a large enterprise integrated into a content management system. We do this by exploring WordPress from the inside out.

Our goal for this book is to describe the basic operation of a function, and then offer guidance and examples that highlight how to take it apart and reassemble that function to ?t a number of needs. WordPress users who are not hardened PHP developers may want to skim through the developer-centric section, whereas coders looking for speci?c patterns to implement new WordPress functionality can start in the middle and work toward the end.

 

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How to Build a Customer Base

This article can provide some quick facts about how to build a customer base. It does not have to cost a lot of money to build a customer base. I have used many of these tips in my business life with great success and little marketing background.

Step 1
Think of "people who know people." Distribute business cards and information at the end of your transaction at stores and ask a customer to pass your name along if they are satisfied with the service or product received. Offer a small referral bonus, discount or gift to everyone who refers a new customer. This will help build your customer base and goodwill with present customers.

Step 2
Ask a potential customer how they got your phone number when they call. If you receive an email inquiry, ask how they heard about your company.

Step 3
Place business cards and fliers on the counters in your store or at businesses around the area. Offer coupons with expiration dates. This may attract a new customer and help you expand your base.

Step 4
Consider a rewards or frequent buyer program. Have a card with 10 stamps on it that a customer can redeem for a free product, meal or service.

Step 5
Use the computer and the Internet. Create a website with a potential customer base in mind. Include a link to sign up for an email list with your latest specials, products and services on your website. Update your website as needed.

Step 6
Try to advertise the more well-known yellow pages (through the local phone company) and see how many customers you can attract. Consider putting a coupon in the coupons section as well. This will most certainly assist in building a customer base.

Step 7
Use a vehicle sign with a business card holder. Only the sign, business cards and holders cost money. The rest is free advertising that will attract a potential customer. Your vehicle is earning money for you while it is parked in a lot.

Step 8
Network frequently by carrying cards with you everywhere and do not be shy about handing them out. Post cards on bulletin boards as well. Talk about your business and why people would want your services or product. Join local networking groups. Often they have only one member of the community for each service, so there's no competition for a customer.

Step 9
Keep in touch with your clients. Send postcards, coupons, recommendations and reminders every three to six months. Oil change places, restaurants, and shops do this frequently. People are more likely to read your postcard than open a letter.

Step 10
Advertise in Yahoo or Google Local. Or, your local coupon magazine or Valpak to build a customer base.

Step 11
Mail Christmas and other holiday cards to customers. Remember birthdays and anniversaries with special gifts and offers to your customers. Use software such as Microsoft Office to keep an updated list in the computer. Have a customer fill out a brief survey or take the information over the phone while making their first appointment or a sale.